Posts Tagged ‘100% Arabica coffee’

16th January 2010, by gabriele
Should one follow the usual commercials or is it important to have a knowledge about coffee to be able to sell it? Vices, virtues and legends of the 100% Arabica coffee.

In the past years, commercials have “bombed” us with the 100% Arabica story, which everyone now considers synonym of quality. In fact, it is not so unusual that someone asks me, when talking about Jamaica Blue Mountain, “is it 100% Arabica”?
Therefore we have to make some clarifying.
If it’s not 100% Arabica, what is it then? What is the other percentage, which commercial always depicts as the “bad part” made of? Those who have the slightest knowledge of this field know that a large number of blends have a percentage of Robusta coffee (the other big coffee type) in them.
Are the Arabica coffees always the best ones? We can say that some of the best coffees in the world, starting from the Jamaica, are Arabicas but not all are of good quality. Some can be found for 2€/Kg. This is because coffee, like many foods, depend on the year (like for wine) and not all years are the same. Year outcomes can also be different from country to country or from plantation to plantation. My favourites? The Ethiopians: Sidamo and Limu!


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